Why Max doesn't need HBO's name recognition—behind the rebrand
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Why Max Dropped The HBO Name (And Why This Could Be Good For HBO)
Why Max Dropped 'HBO' From Its Its Name – IndieWire
Sure, 'Max' sounds dumb, but HBO Max needed a reboot
Everyone hates the new HBO streaming service, 'Max
The HBO Max Rebrand is an L IMO…Should've Included Warner Bros in the Name : r/DC_Cinematic
HBO Max Rebrands as “Max”— But Why? – PRINT Magazine
HBO Max Is Having an Identity Crisis - Tech Advisor
Warner Bros. Discovery Stock: Why Renaming 'HBO' from 'HBO Max' Is Secretly Genius (WBD)
The Warner Bender Podcast🎙 (@ZeitChrist) / X
HBO Max's New Branding Is a Mess. The App Is Even Worse
HBO Max Rebrand 2023 [What the Name Change Means for You]
What We Can Learn From Rebranding Fails
HBO's marketing pitch of rebranding HBO Max as just Max : r/madmen
Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg
Why Max Doesn't Need HBO's Name Recognition - OptiMine
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