How Duolingo is using its 'unhinged content' with Duo the Owl on
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Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.
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Hi, it's Duo. Yes, as in *the* Duolingo owl. I'm either your best friend or worst nightmare. Do your lesson…and then AMA! : u/Duolingo
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