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Bawdar Myanmar creates immersive Game 'n Beer experience via Wunderman Thompson Thailand – Campaign Brief Asia

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Gaming is HUGE in Myanmar with 30% of the entire country's population being active gamers - 91% of them are aged between 18-34 years. Partnering with Wunderman Thompson Thailand, Bawdar created the world’s first immersive Game ’n Beer experience - Bawdar The Ultimate Gaming Fridge.
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