PDF) Man with Capital M: masculinity ideals (re)constructed in pharmaceutical marketing
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References - Roman Imperialism and Local Identities
PDF) Consumer Masculinity Ideology: Conceptualization and Initial Findings on Men's Emerging Body Concerns
Masculinity - Wikipedia
Women's Employment and Gender Attitudes: A Comparative Analysis of Britain, Norway and the Czech Republic - Rosemary Crompton, Fiona Harris, 1997
PDF) Confirmatory Factor Analysis of the Conformity to Masculine Norms Inventory and Development of the Conformity to Masculine Norms Inventory-46
PDF) Man with Capital M: masculinity ideals (re)constructed in pharmaceutical marketing
PDF) Health capital: toward a conceptual framework for understanding the construction of individual health
The role of patriarchal structure and gender.pdf
Full article: Gender categorisation in representational market practice
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